Not all LinkedInfluencers are credible experts but some of them might help you find the next big market gap.

Issue 10 of the 12-part series on finding market gaps.

Another way to find market gaps is to seek advice from experts or consultants.

Might seem overwhelming to approach them but their specialized knowledge and experience can guide you in identifying market gaps.

Take advantage of what they know and what they’ve been through. That way, you’re also saving yourself time and effort.

Why tap experts and consultants?

• They have specialized knowledge.

• Their insights are rich and experience-based.

• Used to pinpointing weaknesses and gaps in their industry.

• Well-versed in predicting future trends before they become mainstream.

• They can help validate your ideas and save you from tons of feasibility studies.

Where can I find these people?

Conferences and events

While not everyone is a fan of traditional networking, there’s still some good that comes out of it.

Industry experts speak in these in-person events.

There’s also quick chit chat at some point.

You can take advantage of these events by finding the experts and asking them what you want to know about market gaps.

Consulting agencies

Research and reach out to agencies known for their expertise in your niche.

While this is helpful, it’s not the first thing I’d recommend since they charge big for consultations.

But hey, if you got the money for it then why not?

LinkedIn

There are a lot of them on LinkedIn, trust me.

While some of them are quiet and inactive, most are posting updates and opinions about their industry.

The key here is to engage and send that DM.

If you pose yourself as a friend and a learner, they’ll be happy to let you in on some knowledge.

Real world example on LinkedIn.

A copywriter who wants to find market gaps in digital marketing,

will follow industry-specific hashtags, join relevant groups, and connect with professionals who post updated content.

A graphic designer who wants to find market gaps in e-commerce design,

will join design-focused groups, follow people in the e-commerce design space, and connect with professionals who post their innovative design work.

A tech start-up founder who wants to find market gaps in software solutions,

will search for relevant keywords, connect with industry influencers, and engage with content from tech thought leaders.

Oh, and remember to check for CREDIBILITY.

Not all LinkedInfluencers are experts, and not all experts aim to influence.

1. Is their LinkedIn profile updated?

2. Are they posting valuable content?

3. Do they have recommendations and endorsements?

4. Do they engage with other industry experts?

5. Is their portfolio believable and updated?

I know this is a lot to take in but hope it helps!

Reply to this email if you got questions.

Happy holidays!